Online Marketing Company India | Website Design Development, Website Promotion Company, Internet Marketing Company Delhi India

Adding Meta Tags to individual blog posts for better search engine ranking

Meta Tags are an important element that describes the content of a web page and thus help the search engines to index and rank a website or a blog. In a website, one can add separate Meta Tags for individual pages but in a BLOG, the tag that appears on home page appears for every blog post. This can have detrimental effect as search engine may not give favorable placement to your blog.

Writing Meta tag for each post may turn out to stressful so it is better to create and add Meta tags for the most powerful ones to attract the users as well as search engines. The basic process is the same with the inclusion of some new steps.

Adding Meta Tags to an individual Blog Post

Sign in to your Blogger Blogspot Blog
· Go to Layout > Edit HTML to find:

<b:include data='blog' name='all-head-content'/>

Below this add:

<b:if cond=’data:blog.url == “http://URL of your Post/“‘>

<meta content=’DESCRIPTION’ name=’description’/>

<meta content=’KEYWORDS’ name=’keywords’/> </b:if>

The Code will appear as

<b:include data='blog' name='all-head-content'/>

<b:if cond=’data:blog.url == “http://URL of your Post/“‘>

<meta content=’DESCRIPTION’ name=’description’/>

<meta content=’KEYWORDS’ name=’keywords’/> </b:if>

Now for adding Meta Tags to individual blog posts, change the link, description and content to make it like this:

<b:include data='blog' name='all-head-content'/>

<b:if cond='data:blog.url == "http:// data:blog.homepageUrl'/"'>

<meta content='DESCRIPTION' name='description'/>

<meta content='KEYWORDS' name='keywords'/> </b:if>

<b:if cond=’data:blog.url == “http://url of your post“‘>

<meta content='keywords related to your post' name='keywords'/>

<meta content='description of your post' name='description'/>

</b:if>

So following these steps you can add Meta tags to your posts and optimize your blog to make search engines notice it and give it a suitable ranking.

Making On-Page Optimization effective

On-Page Optimization is one of the primary techniques of obtaining high ranking in search engines. Web masters employ several ways to make their websites top the search results but often tend to over look the fact that by undertaking On-Page Optimizations, they can significantly increase the traffic and thus get maximum visibility.

Following are the useful factors to be kept in mind while undertaking On-page Optimization to make it yield better results:

Optimizing Title Tag

Title tag is of utmost importance as it is the first thing that search engines see while indexing. If the title tag aptly makes use of relevant keywords, the search engines will rank your site. Users also judge the sites on the basis of Title tag which is displayed as anchor text. Therefore Title tag should:

Be short and descriptive
Contain the most relevant keywords
Not exceed more than 65 characters
Not be too short or too long

Meta tag Description

Meta tags provide a description of the web page and therefore are of value to both users and search engines. Meta Tag Description must provide an accurate synopsis of what the website offers. A Meta tag should:

Be written in the range of 50-149 characters
Include relevant keywords
Be written to attract the users
Contain Contact number

Heading Tags

Heading tags act as a headline of webpage and informs the user about the content of the page. A header must contain the appropriate keywords and highlight the prominent sections of the website.

Optimizing the Keywords

This involves making the most appropriate use of keywords in the content of the website which can be done by:

Undertaking Keyword research to find the most suitable keywords
Maintaining moderate keyword density
Using Long tail keywords

Image Optimization

Websites having many pictures or images need to optimize them in order to make them understood by search engines. Image Optimization includes the following key elements:

ALT Text- Alternate Text describes the image and should be short but meaningful allowing users and search engines to comprehend the image.

File name – Use a file name that matches with the image. It can be kept same as ALT text.

These are the basic guidelines for making your On-page optimization more effective.

Information over sharing on Social Networks

People don’t mind sharing even personal information over the internet, particularly on the Social Networking sites these days in sharp contrast to previous times where Email ids were created using fake names. The initial urge to protect privacy in terms of communicating personal details has gone down in the past few years leading to the emergence of an “Age of Oversharing”.

Impact

The need to share information with others is understood but today’s tech savvy generation, under the pretext of staying connected, makes available a lot of vital information online that can be accessed by anti-social elements. Though it is good to maintain constant contact with those who matter and keep them updated about your whereabouts but it is also necessary to ensure that it is not being used for some harmful purpose. This has become major concern with Privacy Experts these days.

Location based Social Networking and issues

Social Networks like Twitter, Facebook, Orkut, etc are the convenient platforms where the users can share a great deal of personal information, even that of their location. There are Location based social networking sites that allow users to disclose their exact geographical location.

Adverse Implications of Oversharing

The disclosure about the daily routine, place of stay and activities that one does is an open invitation to criminals, burglars to stalk you. It provides them an easy opportunity to keep a track of your life and plan some criminal action. To say for example, if a person has updated his/her online profile saying, “Out on a holiday”, then a criminal can make use of this information to execute the robbery plans. Similarly there are several other things that one becomes prone to by excess revelation of information.

Photos too can be tacked

Forget about the Location specific social networking, the photos clicked using the smart phones and uploaded on the sites can be used to gain information about your location.

Inference

Experts opine that people in their efforts to socialize often cross the boundary line between what to share and what not to share without realizing. They share information to follow the trend and in the process forget that privacy needs to be maintained to ensure safety.

It is therefore advisable to make use of Privacy settings to regulate access to your personal information.

All Trade Mark and Logos are Property of their Respective Owners

Adding Meta Tags to individual blog posts for better search engine ranking

Making On-Page Optimization effective

Rcent Posts

Blogroll

Meta