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Bing Local Listing for your business
With users becoming more demanding and searching for relevant information about products and services in their own area or locality, search engines have started localization in their search results and display results that well cater to the local need of the users. Like other major search engines Bing is high up with its Local Listing service to help its users find the relevant information in quick time.
Bing Local Business Listing is a boon for small businesses that can now list their local services with Bing Local Listing Center and get the traffic leading to sales. It gives them a chance to run their local business more efficiently by making them come across their real and potential customers. The process to get your business listed is easy, fast and involves no investment but is capable of reaping profitable results.
With Bing Local, you get the ownership of your listing wherein you can add, remove or edit the listing as per the requirement. The Listing will show the Business name, Address, Phone Number, Email ID, Description and Categories to make you reach the customers in your locality if they search for the information related to your business services. The business can also upload photos, videos or Customer reviews to lend credibility and thus attract the users.
Bing has also stuck a deal with Localeze, a local search marketing firm, for business content to make its listing service more competent. As the local business listing is getting much attention by the major search engines, Bing is doing its efforts to remain strong in the competition and yet provide a beneficial service to the businesses operating locally.
It may take several years to establish a strong Brand Image but just a few negative words can destroy it within a short time. Such is the threat that organizations are facing for their Brands in the online world today with the emergence of Consumer Generated Media (CGM) which include Blogs, Forums, Social networking sites, Review sites and other online means by way of which general public can express its views about a company, products or services, issues, etc.
Given that now consumers can voice their thoughts online it becomes imperative for an organization to keep an eye on what is being said about it. This need to monitor the online content has led companies to adopt Online Reputation Management (ORM).
Why ORM?
It is a known fact that people often collect information related to products and services online before making their decisions. They gather all relevant information to make an informed decision. So if search engines display positive information an organization can reap multiple benefits like high traffic and conversion rate. But even a small piece of negative content about the company or products can tarnish the Brand Image and do irreparable damages to its corporate image. Online Reputation Management thus comes in handy to safeguard the online reputation of the firm by managing the content on user generated online media.
ORM consists of:
- MONITORING of CGM, that is, Social networks like Orkut, Facebook, Twitter, Blogs, Discussion Forums, Review Sites, Social Bookmarking Sites
- THROUGH Tools of Google Alerts, BoardTracker, Brandseye, Trackur, MonitorThis along with other Blog Monitoring, Twitter monitoring & Link monitoring Tools
- TRACKING the negative websites and content &
- SUPPLYING the optimized content with latest and relevant information to keep consumers updated with the current happenings.
If an organization does the same and effectively make use of Online Reputation Management, it can definitely secure its Brand Image.
The onset of user generated media like social networking sites of Facebook, Twitter, Orkut, Flickr, Blogs, Reviews sites , Discussion Forums and several other online mediums have given much power in the hands of users to freely express their views about anything. The free expression here implies the positive as well as negative publicity. No doubt positive things being written about a company are advantageous but a slight remark in bad taste is enough to ruin its reputation. If it is popular brand it can badly affect its Brand Image.
Here comes the role of Online Reputation Management which monitors what is being said about the organization in online social media. In other words, it is the management of user generated content in online medium and involves a careful check on them. Since Brand Image is totally dependent upon what a consumer perceives or thinks about the company and its products or services, it is crucial for an organization to keep track on its consumers’ thinking and to keep it in its favour.
To maintain a positive image in the minds of users, an organization can regularly send out information of its products and services and any other important happening through Articles, Press Releases, Blog Posts, Videos along with asking its satisfied customers to write testimonials and reviews.
A company can also make use of Tools like Google Alerts, Brandseye, Trackur, MonitorThis, etc to know about its prevailing image or can hire the services of SEO professionals who can do this task effectively and efficiently.
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