Adding Meta Tags to individual blog posts for better search engine ranking

Meta Tags are an important element that describes the content of a web page and thus help the search engines to index and rank a website or a blog. In a website, one can add separate Meta Tags for individual pages but in a BLOG, the tag that appears on home page appears for every blog post. This can have detrimental effect as search engine may not give favorable placement to your blog.

Writing Meta tag for each post may turn out to stressful so it is better to create and add Meta tags for the most powerful ones to attract the users as well as search engines. The basic process is the same with the inclusion of some new steps.

Adding Meta Tags to an individual Blog Post

• Sign in to your Blogger Blogspot Blog
• · Go to Layout > Edit HTML to find:

<b:include data='blog' name='all-head-content'/>

• Below this add:

<b:if cond=’data:blog.url == “http://URL of your Post/“‘>

<meta content=’DESCRIPTION’ name=’description’/>

<meta content=’KEYWORDS’ name=’keywords’/> </b:if>

• The Code will appear as

<b:include data='blog' name='all-head-content'/>

<b:if cond=’data:blog.url == “http://URL of your Post/“‘>

<meta content=’DESCRIPTION’ name=’description’/>

<meta content=’KEYWORDS’ name=’keywords’/> </b:if>

• Now for adding Meta Tags to individual blog posts, change the link, description and content to make it like this:

<b:include data='blog' name='all-head-content'/>

<b:if cond='data:blog.url == "http:// data:blog.homepageUrl'/"'>

<b:if cond=’data:blog.url == “http://url of your post“‘>

<meta content='keywords related to your post' name='keywords'/>

<meta content='description of your post' name='description'/>

</b:if>

So following these steps you can add Meta tags to your posts and optimize your blog to make search engines notice it and give it a suitable ranking.