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LinkedIn as a social media marketing channel

LinkedIn is an emerging platform for all social media businesses and it is recommended for all the social media plans of your online marketing campaign. For a business to customer type of campaigns Facebook is no doubt the best option, but for business to business campaigns LinkedIn is one of the best. There are a [...]

Latest trends in online marketing, with reference to top performing sites

According to a recent report in 2011, 75% of the best performing sites are using social channels such as Facebook and Twitter to communicate with their customers. This trend is more visible with the smaller companies with lower marketing budget, as marketing on social media is cheaper and yield faster results. Though it was proved [...]

Can we really measure social media marketing performance?

People attend various seminars on social media marketing, getting hundreds of tools preached and prescribed. But still there is no way that you can determine the monetary value of a “like” on Facebook, because the entire social media is still in its infancy. From the previous experience one can say that it succeeds only [...]

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