Online Marketing Company India | Website Design Development, Website Promotion Company, Internet Marketing Company Delhi India

Adding Meta Tags to individual blog posts for better search engine ranking

admin — Mon, 30 Aug 2010 11:05:12 +0000

Meta Tags are an important element that describes the content of a web page and thus help the search engines to index and rank a website or a blog. In a website, one can add separate Meta Tags for individual pages but in a BLOG, the tag that appears on home page appears for every blog post. This can have detrimental effect as search engine may not give favorable placement to your blog.

Writing Meta tag for each post may turn out to stressful so it is better to create and add Meta tags for the most powerful ones to attract the users as well as search engines. The basic process is the same with the inclusion of some new steps.

Adding Meta Tags to an individual Blog Post

Sign in to your Blogger Blogspot Blog
· Go to Layout > Edit HTML to find:

Below this add:

http://URL of your Post/“‘>

The Code will appear as

http://URL of your Post/“‘>

Now for adding Meta Tags to individual blog posts, change the link, description and content to make it like this:

http://url of your post“‘>

So following these steps you can add Meta tags to your posts and optimize your blog to make search engines notice it and give it a suitable ranking.

Making On-Page Optimization effective

admin — Sat, 28 Aug 2010 10:41:46 +0000

On-Page Optimization is one of the primary techniques of obtaining high ranking in search engines. Web masters employ several ways to make their websites top the search results but often tend to over look the fact that by undertaking On-Page Optimizations, they can significantly increase the traffic and thus get maximum visibility.

Following are the useful factors to be kept in mind while undertaking On-page Optimization to make it yield better results:

Optimizing Title Tag

Title tag is of utmost importance as it is the first thing that search engines see while indexing. If the title tag aptly makes use of relevant keywords, the search engines will rank your site. Users also judge the sites on the basis of Title tag which is displayed as anchor text. Therefore Title tag should:

Be short and descriptive
Contain the most relevant keywords
Not exceed more than 65 characters
Not be too short or too long

Meta tag Description

Meta tags provide a description of the web page and therefore are of value to both users and search engines. Meta Tag Description must provide an accurate synopsis of what the website offers. A Meta tag should:

Be written in the range of 50-149 characters
Include relevant keywords
Be written to attract the users
Contain Contact number

Heading Tags

Heading tags act as a headline of webpage and informs the user about the content of the page. A header must contain the appropriate keywords and highlight the prominent sections of the website.

Optimizing the Keywords

This involves making the most appropriate use of keywords in the content of the website which can be done by:

Undertaking Keyword research to find the most suitable keywords
Maintaining moderate keyword density
Using Long tail keywords

Image Optimization

Websites having many pictures or images need to optimize them in order to make them understood by search engines. Image Optimization includes the following key elements:

ALT Text- Alternate Text describes the image and should be short but meaningful allowing users and search engines to comprehend the image.

File name – Use a file name that matches with the image. It can be kept same as ALT text.

These are the basic guidelines for making your On-page optimization more effective.

Information over sharing on Social Networks

admin — Wed, 25 Aug 2010 14:38:52 +0000

People don’t mind sharing even personal information over the internet, particularly on the Social Networking sites these days in sharp contrast to previous times where Email ids were created using fake names. The initial urge to protect privacy in terms of communicating personal details has gone down in the past few years leading to the emergence of an “Age of Oversharing”.

Impact

The need to share information with others is understood but today’s tech savvy generation, under the pretext of staying connected, makes available a lot of vital information online that can be accessed by anti-social elements. Though it is good to maintain constant contact with those who matter and keep them updated about your whereabouts but it is also necessary to ensure that it is not being used for some harmful purpose. This has become major concern with Privacy Experts these days.

Location based Social Networking and issues

Social Networks like Twitter, Facebook, Orkut, etc are the convenient platforms where the users can share a great deal of personal information, even that of their location. There are Location based social networking sites that allow users to disclose their exact geographical location.

Adverse Implications of Oversharing

The disclosure about the daily routine, place of stay and activities that one does is an open invitation to criminals, burglars to stalk you. It provides them an easy opportunity to keep a track of your life and plan some criminal action. To say for example, if a person has updated his/her online profile saying, “Out on a holiday”, then a criminal can make use of this information to execute the robbery plans. Similarly there are several other things that one becomes prone to by excess revelation of information.

Photos too can be tacked

Forget about the Location specific social networking, the photos clicked using the smart phones and uploaded on the sites can be used to gain information about your location.

Inference

Experts opine that people in their efforts to socialize often cross the boundary line between what to share and what not to share without realizing. They share information to follow the trend and in the process forget that privacy needs to be maintained to ensure safety.

It is therefore advisable to make use of Privacy settings to regulate access to your personal information.

Keyword Density in SEO

admin — Tue, 30 Mar 2010 08:12:11 +0000

The importance of keywords in Search Engine Optimization is not hidden from anybody and every webmaster tries to make efficient use of keywords or keyword phrases to achieve high search engine ranking. Since keywords hold a significant place in a website content, their proper use is also highly essential given that search engines neither accept the website with less keywords and even penalize the sites for excessive use, as you must have heard of keyword stuffing. Here comes the concept of Keyword Density which is a mathematical measure of number of keywords used in a web page and is also one of the factors in Search Engine Optimization.

What exactly is Keywords Density?

It is the percentage of Keywords or keyword phrases used to the rest of the content on a web page.

Formula:

Keyword Density = (No of times keywords are used ÷ Total number of words) × 100

To say for example, a web page has 400 words, and it has used a keyword for 8 times, then its keyword density would be 2%.

Best Keyword Density:

There are varied views as to which percentage of keyword density is best for a page; however it is generally agreed upon that Keyword density of 1-3 % is appropriate.

Keyword Density Tools:

Keyword Density tools are used to check the density for a keyword in a web page to find out whether is it is optimized for search engines. If not, required corrections can be done to make it search engine friendly.

There are many online tools like Keyword Density Checker to check keyword density.

Localized search results with Bing Local

admin — Mon, 08 Mar 2010 06:11:02 +0000

Bing Local Listing for your business

With users becoming more demanding and searching for relevant information about products and services in their own area or locality, search engines have started localization in their search results and display results that well cater to the local need of the users. Like other major search engines Bing is high up with its Local Listing service to help its users find the relevant information in quick time.

Bing Local Business Listing is a boon for small businesses that can now list their local services with Bing Local Listing Center and get the traffic leading to sales. It gives them a chance to run their local business more efficiently by making them come across their real and potential customers. The process to get your business listed is easy, fast and involves no investment but is capable of reaping profitable results.

With Bing Local, you get the ownership of your listing wherein you can add, remove or edit the listing as per the requirement. The Listing will show the Business name, Address, Phone Number, Email ID, Description and Categories to make you reach the customers in your locality if they search for the information related to your business services. The business can also upload photos, videos or Customer reviews to lend credibility and thus attract the users.

Bing has also stuck a deal with Localeze, a local search marketing firm, for business content to make its listing service more competent. As the local business listing is getting much attention by the major search engines, Bing is doing its efforts to remain strong in the competition and yet provide a beneficial service to the businesses operating locally.

Securing Brand Image with Online Reputation Management

admin — Wed, 24 Feb 2010 09:49:55 +0000

It may take several years to establish a strong Brand Image but just a few negative words can destroy it within a short time. Such is the threat that organizations are facing for their Brands in the online world today with the emergence of Consumer Generated Media (CGM) which include Blogs, Forums, Social networking sites, Review sites and other online means by way of which general public can express its views about a company, products or services, issues, etc.

Given that now consumers can voice their thoughts online it becomes imperative for an organization to keep an eye on what is being said about it. This need to monitor the online content has led companies to adopt Online Reputation Management (ORM).

Why ORM?

It is a known fact that people often collect information related to products and services online before making their decisions. They gather all relevant information to make an informed decision. So if search engines display positive information an organization can reap multiple benefits like high traffic and conversion rate. But even a small piece of negative content about the company or products can tarnish the Brand Image and do irreparable damages to its corporate image. Online Reputation Management thus comes in handy to safeguard the online reputation of the firm by managing the content on user generated online media.

ORM consists of:

MONITORING of CGM, that is, Social networks like Orkut, Facebook, Twitter, Blogs, Discussion Forums, Review Sites, Social Bookmarking Sites
THROUGH Tools of Google Alerts, BoardTracker, Brandseye, Trackur, MonitorThis along with other Blog Monitoring, Twitter monitoring & Link monitoring Tools
TRACKING the negative websites and content &
SUPPLYING the optimized content with latest and relevant information to keep consumers updated with the current happenings.

If an organization does the same and effectively make use of Online Reputation Management, it can definitely secure its Brand Image.

Online Reputation Management to secure your Brand Image

admin — Tue, 23 Feb 2010 05:35:54 +0000

The onset of user generated media like social networking sites of Facebook, Twitter, Orkut, Flickr, Blogs, Reviews sites , Discussion Forums and several other online mediums have given much power in the hands of users to freely express their views about anything. The free expression here implies the positive as well as negative publicity. No doubt positive things being written about a company are advantageous but a slight remark in bad taste is enough to ruin its reputation. If it is popular brand it can badly affect its Brand Image.

Here comes the role of Online Reputation Management which monitors what is being said about the organization in online social media. In other words, it is the management of user generated content in online medium and involves a careful check on them. Since Brand Image is totally dependent upon what a consumer perceives or thinks about the company and its products or services, it is crucial for an organization to keep track on its consumers’ thinking and to keep it in its favour.

To maintain a positive image in the minds of users, an organization can regularly send out information of its products and services and any other important happening through Articles, Press Releases, Blog Posts, Videos along with asking its satisfied customers to write testimonials and reviews.

A company can also make use of Tools like Google Alerts, Brandseye, Trackur, MonitorThis, etc to know about its prevailing image or can hire the services of SEO professionals who can do this task effectively and efficiently.

Search Engine Reputation Management

admin — Thu, 18 Feb 2010 07:21:39 +0000

It is quite common that organizations doing their business online would like to drive huge amount of traffic to their website in order to generate business leads and adopt all the means to achieve the same. But what is bothering them nowadays is protecting their online reputation or brand image from any harm. The threat to their reputation comes from the emergence of consumer generated media like blogs, reviews, forums, ratings and Competitors’ blogs where a small amount of wrong or negative information can greatly affect their company image.

To avoid any damage online marketers adopt Search Engine Reputation Management which combines the use of Search Engine Optimization techniques and online reputation management. It concentrates its effort in optimizing the website with accurate keywords and well-developed dynamic content as is done in SEO and at the same time tracking the sources of harmful content.

Search Engine Reputation Management emphasizes a lot on managing the content as it the most important aspect of a website along with keywords, links, design & user-friendliness. As the people look for all types of information on Search engines, it is necessary to have a favorable reputation among the various search engines to top the search engine result pages.

With expanding social media network, review sites, blogs & forums, an organization can obtain valuable feedback from its customers and thus monitor its reputation. Search Engine Reputation Management takes care of this aspect as well as it has the potential to affect search engine ranking.

Will Google Buzz surpass Yahoo! Buzz, Twitter, and Facebook?

admin — Wed, 10 Feb 2010 11:11:43 +0000

Will Google Buzz surpass Yahoo! Buzz, Twitter, and Facebook?

Preceding several indications of its social networking service, Google has finally launched is latest product called Google Buzz as a medium to share updates, videos, photos and do a lot more interesting stuff. Sounding quite similar to Yahoo Buzz, this new addition from Google also faces tough competition from already established players like Twitter and Facebook.

Making its entry into the social media network, Google Buzz has been incorporated into the Gmail and an account holder with the same can immediately start buzzing. Though having similar characteristics to Yahoo Buzz, Google Buzz offers the following salient features:

Public/Private Sharing-It allows you to share your thoughts as per your wishes. You can either let the whole public know what you think or just share them with your friends only

Inbox Integration-The latest buzz notifications come directly into your inbox and will let you know of the updates instantly

Buzz using Mobile-You can access Google Buzz from your iPhone, Android devices and Google Mobile Maps

Easy connection to other sites-It provides links to other sites such as Twitter, Flickr, and Picasa from where you can import the content

Apart from these, Google Buzz allows you see full size photos from other sites and will show thumbnails for videos as well. Also it makes you notice the new posts and comments as soon as they are made.

Only time will tell whether Google Buzz will be able to create the desired purpose which it seeks to serve in the social media domain but its striking similarity to Yahoo Buzz & Twitter to say for example has already heated up the competition. Yahoo Buzz being an older player has already marked its presence whereas no one can doubt the popularity and followers of Twitter as the social networking site. On the other hand, Facebook also presents itself as tough competitor. In order to survive and taste the success, Google Buzz, it seems has much to do.

Visit :
Official Google Blog: Introducing Google Buzz

Alexa’s Tools for Site Owners With New Look

admin — Mon, 08 Feb 2010 09:48:39 +0000

Ever thought of managing the website yourself?

With Alexa’s Tools, now Site Owners can easily make the required modifications to make their websites more user-friendly. Owners can add any new information, edit the existing one like contact information and feed regular updates onto their sites with the help of Alexa’s Site Owner Tools.

Maintaining a close contact with the end-users is a sure way to success for a website. Alexa Widgets here comes in handy to provide its current data to be used along with your existing information on the site and also helps to know what users think about your website.

Alexa’s Review Widgets is one such tool which prompts the users to review the site favorably (eg See here Alexa’s Review Widgets )It is an engaging tool and if used optimally can create a positive opinion about the site among several users. This tool works on the simple idea that if you ask a visitor to share his/her views about the site siting that you value the his/her feedback not only will he/she feel good but also will write responsibly. He/She will then a give a thoughtful opinion and will also point out the loopholes, if any, of the site which will help the owners to correct them. This is an effective way of obtaining valuable suggestions from the end-users.

Site Owners can also place Alexa Logos on their site. For Developers as well, Alexa provides tools in form of web services. They can incorporate the relevant data from Alexa like traffic rank, relevant links, etc in their websites using Alexa data feeds, namely Alexa Web Information Service and Alexa Top Sites. The former provides the comprehensive information about the sites while the latter lists the sites according to Alexa Traffic rank.
As a Web Information Company, Alexa offers a host of other useful tools and services that calls for a friendly web experience.

Foe Example See here Adventeffects : Seo Company India, Website Design Development Company, Internet Marketing Company

Understanding the Google’s PageRank

admin — Thu, 04 Feb 2010 13:05:44 +0000

To determine the importance of a web page, Google uses a link analysis algorithm and assigns a numerical value to it ranging from 0-10. A PageRank of value (10) is the highest while (0) is the lowest rank that a web page can get. This is the basic and simplest definition of Google’s PageRank which otherwise involves a set procedure of calculation. PageRank is significant as it shows the importance of a page in search results.
Calculation of PageRank:
In order to calculate Page Rank, Google takes into account all the inbound links to a website and include links within the site as well as those links coming from outside. It takes each link as a vote or support to the site. If a page has a high number of votes, the relative importance of the page becomes high. But one thing which must be noted is that Google considers only quality links to the site and may impose penalty if it finds any deviation. A PageRank is generally calculated using the following equation:
PR (A) = (1-d) + d (PR (T1) / C (T1) + … + PR (Tn) / C (Tn))
Where,
PR (A) = PageRank of the site A,
PR (Ti) = PageRank of these pages with a link to the page
C (Ti) = number of outbound links on the page and Ti
D = factor in the depreciation can be set between 0 and 1
As a high PageRank increases the favorability on search results, so optimizers adopt several means to achieve a suitable PageRank, some of which are acceptable and some unacceptable to search engine Google.
Ethical Ways of improving PageRank
Content- If a website has a good and quality content; it is bound to be successful. Google gives much importance to this factor and ranks accordingly. So efforts should be directed towards developing relevant & user-friendly content using the relevant keywords in appropriate quantity. If all these are fulfilled, a page is sure to get a high rank.
Back Links- Google duly considers as to how a site is important for other sites implying, on the basis of back links, Google will decide its PageRank. Substantial quality links from relevant sites will help in gaining a good PageRank.
Use Social Media Tools- Develop links to various relevant Blogs and Forums as they offer get high visibility and Google takes them favorably. Creation of Blogs and Blog posts have become popular means of attracting visitors.

Web Directories and Reference Sites- It is advantageous to link the site to several web directories and reference sites to improve your rank
Unethical Ways of Improving PageRank
Buying and Selling of Links- To improve PageRank, webmasters often indulge in the wrong practice of selling or buying links of high PageRank sites which is strictly prohibited by Google.
Keywords Stuffing- In order to increase the relevancy of the sites for search engine result pages, webmasters often bombard the pages with excess keywords in its content. The technique may yield results for a short time but Google is smart enough to check this
Doorway Pages- This involves the creation of fake pages intended to trick search engine spiders to index the site and give it a high rank
Link Farming- Link farming is another unethical way to improve rank. Here webmasters create link farms or web pages which consist of irrelevant links in large quantity to attract search engines which often rank on the basis of number of links. But Google takes them as Spam and gives (0) ranking.

Voice your valuable thoughts and say “Hai Baaton main Dum?”

admin — Tue, 02 Feb 2010 13:52:57 +0000

If you think that there is weight in your conversations, then say “Hai Baaton main Dum?”

Must be wondering what exactly is this Hai Baaton Mein Dum? It is an online contest providing a platform to people to voice their opinions in Hindi on topics of their interest. The contest is organized by Google in association with LiveHindustan.com and invites people to apply their creative instincts and write about entertainment, sports, politics, health, travel and on several other subjects they are capable of writing on but only in Hindi.

So, Hindi lovers what are you waiting for? Just log onto Livehindustan.com, create your account and start submitting the entries. A contestant can make any number of entries. Apply your writing talents and win exciting Prizes like Laptos, Gift Vouchers and free internet subscriptions. Go ahead and grab the opportunity!!

Visit Here :

http://www.google.co.in/intl/en/landing/meribaat/index-english.html

Increasing Website Conversion Rate: A Guide

admin — Thu, 28 Jan 2010 06:52:58 +0000

A look at ways of increasing Conversion rate of a website

Conversion Rate of a website matters a lot as it tells an organization how successful it is in terms of driving its visitors to the desired action. The action may differ with every organization, say for example, a commercial website would like to conduct monetary transactions related to its products and services online leading to sales or a website may want its visitors to get registered, fill up forms, subscribe newsletters, etc. But the motive behind is always the same, that is, to earn some profit. So a website should have a substantial conversion rate to achieve the objectives of the enterprise owning it.

Before discussing more about the conversion rate, let us first consider What a Conversion rate actually is?

A conversion rate is a measurement in percentage of the visitors who undertake the desired action to the total number of visitors of the website. A website may have a high ranking and huge traffic but it does not necessarily lead to a high conversion rate. A number of factors go into achieving a conversion rate that is profitable to the organization. The range of conversion rate varies depending upon the nature of organization and its goal.

Conversion rate alone is not responsible to measure the success of a website in terms of profits earning and ranking, traffic do play a considerable part so a study of conversion rate should be undergone, ideally for 3 months, to know whether it is the prime cause. Once it is made clear that due to low conversion rate, the company is lagging behind, then the organization must analyze the various factors to find the problem areas and take corrective action.

Content-Wise

Presentation of data: All information should be presented in the manner the visitors would like to have rather than what you wish to say

Product Features and Images: Benefits of using the products should be highlighted and the images that most originally represent the product should be used which users can enlarge as well to get the real picture as they cannot see the product in hand

Motto: Give visitors the reason as to why they should buy the products, instead of saying that you have the best products. Give them the quality and price advantage

Competition: Giving due weightage to competitors, see what are they offering and accordingly devise your strategy to benefit from it

Headlines: Use catchy headlines to get attention highlighting the benefits in appropriate Font size

Testimonials: Add testimonials of your satisfied customers as they help gain credibility

Logo: Use of company logo at suitable location is another way of ensuring credibility

Terms and Conditions: Specify Terms and Conditions related to purchase

Action call: It is most important as it calls for the final action to be taken by the visitor, so it should be prominent throughout the website and the visitors notices it without much effort

Ask for only required information: Visitors usually don’t like to share much detail online sand if needed to give loads of information; they would switch to other options. To make them stick to your website and take the desired action, ask for only relevant information like credit card number, phone number, to offer an easy and quick process

Technically

Ensure that your website can be used through various browsers and does not take much time to load. It should allow smooth transition from one page to another and must use simple technologies which every user can understand and get access to. Use appropriate technical features to protect their personal details or protects their privacy

The Conversion Process

To achieve a high conversion rate, it must be observed that the process is easy, takes less time and sends out the necessary information to induce visitors to complete the action that was intended. To do this, present them with the Action Call in an informative and appealing manner, providing terms and conditions and demanding only specific details from them to initiate an easy response.

Google’s Nexus One: the next BIG thing in smart phone industry

admin — Mon, 25 Jan 2010 05:18:45 +0000

The much hyped smart phone from Google, Nexus One has finally hit the market putting an end to all speculations revolving around it. The phone carries some exciting features in addition to the regular ones of a smart phone and is currently available at Google.com/phone.

To begin with, Nexus One is slimmer and lighter than all the smart phones currently available in the market. The shape of the phone gives it an overall sleek appearance.

Coming to technical specifications, this smart phone has Qualcomm QSD 1GHz processor and is run by Android OS 2.1 that makes it faster than other phones in its category and provides a speedy experience to its user. This feature can prove to be a profitable advantage for Google. Another striking feature is its display with 3.7-inch wide and high resolution AMOLED Touch screen. The phone doesn’t have a physical keyboard but comes with four functional buttons and a trackball to act as a pointing device.

This Wi-Fi and Bluetooth enabled phone has 5 Megapixel Camera with 2X digital zoom and LED Flash. It also has FM Radio.

One of the outstanding highlights of Nexus One is its Voice Keyboard which allows the user to talk to the phone and converts the speech into text. It is equipped with two mics, one of which controls the inbound noise and mutes it so that the user can talk comfortably without the unwanted sound disturbances.

Google has also incorporated Google maps into the phone to facilitate easy navigation. Other appreciable features of Nexus One are Live wallpapers, video quality and clock application.

To say in brief, Nexus One is going to be the next choice for all smart phone lovers provided its availability is made a bit easy.

For More idea about Google Nexus One Phone Click Here Google Nexus One Phone

Find the Video Tutorial for the Google Nexus One

Google Nexus One Video Tutorial In Youtube

Local Search and its significance

admin — Thu, 21 Jan 2010 13:27:50 +0000

Local search has occupied a considerable part in the search category of major search engines. With each passing day, the size of local searches made is growing rapidly. To fully understand its implication, let us first understand what a Local Search is.

A local search is made when a user looks out for specific information which is related to his/her local surroundings and where he wants a detailed description. It has led to the emergence of local search engines which contain the listings of various local businesses operating in a particular location. The local search engines contain a huge database of businesses and present it before the user when searched for.

Business firms benefit from Local Search as they can list their names, address, products or service category and contact details on local search engines and get noticed if a user searches with keywords related to their business. At the same time, it can direct the users to their company’s website. So the importance of local search comes from the fact that after appearing on local search engines, organizations can ultimately made their way to major search engines like Google, Yahoo and MSN.

Local Search Results