One of the most important factors in website optimization is your title tag. This is written in the HTML code for your page in the “head” section. Many seo companies make the mistake of simply using their company name on every page of their site. This is a costly error, since today, search engines use the title plus key words in your content, more than ever to determine your standings. Here are some tips for getting better standings through the proper use of title tags.
In addition to ranking, your title tag will appear in the title bar of web browsers for visitors who open your page. Having descriptive title tag is important for visitors as well as for search engines.
A Word About Keywords
Before building any web site or even any web page, it is important that you choose 3 or 4 prime key words and a number of lesser words as well. The web is full of keyword selection tools but we suggest you begin with an excellent keyword tool that is free from Google. We cannot cover this process in this article but we have other articles that go inter this critical area. For each page of your site, select two or three major keywords you believe people will use to find your page in the search engines.
What To Put In Your Tag
Many web sites just have the company name in the title tag. This is great if you are so well known that people will use your name to search when they want to find your site. For example, www.cocacola.com. However, if your company name is less well known than Coca Cola, GE, IBM and others you will do far better to put your name, your city and two or three of your primary keywords. An example for my company web-star.biz might be , “web-star marketing affordable consulting”. This title is 60 characters in length. It describes the prime keyword for the page and identifies the company name.
Article sources : Improving Your Web Site Ranking With Powerful Title Tags
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