Making On-Page Optimization effective

On-Page Optimization is one of the primary techniques of obtaining high ranking in search engines. Web masters employ several ways to make their websites top the search results but often tend to over look the fact that by undertaking On-Page Optimizations, they can significantly increase the traffic and thus get maximum visibility.

Following are the useful factors to be kept in mind while undertaking On-page Optimization to make it yield better results:

Optimizing Title Tag

Title tag is of utmost importance as it is the first thing that search engines see while indexing. If the title tag aptly makes use of relevant keywords, the search engines will rank your site. Users also judge the sites on the basis of Title tag which is displayed as anchor text. Therefore Title tag should:

• Be short and descriptive
• Contain the most relevant keywords
• Not exceed more than 65 characters
• Not be too short or too long

Meta tag Description

Meta tags provide a description of the web page and therefore are of value to both users and search engines. Meta Tag Description must provide an accurate synopsis of what the website offers. A Meta tag should:

• Be written in the range of 50-149 characters
• Include relevant keywords
• Be written to attract the users
• Contain Contact number

Heading Tags

Heading tags act as a headline of webpage and informs the user about the content of the page. A header must contain the appropriate keywords and highlight the prominent sections of the website.

Optimizing the Keywords

This involves making the most appropriate use of keywords in the content of the website which can be done by:

• Undertaking Keyword research to find the most suitable keywords
• Maintaining moderate keyword density
• Using Long tail keywords

Image Optimization

Websites having many pictures or images need to optimize them in order to make them understood by search engines. Image Optimization includes the following key elements:

ALT Text- Alternate Text describes the image and should be short but meaningful allowing users and search engines to comprehend the image.

File name – Use a file name that matches with the image. It can be kept same as ALT text.

These are the basic guidelines for making your On-page optimization more effective.