Metrics For Choosing the Best Keywords – Keyword Effectiveness Index

Choosing keywords is more complicated than simply choosing the keywords that you assume people search for most often. Doing so usually results in lack of traffic and/or lack of sales. Either you might not get sufficient traffic from those keywords or those keywords might not convert well. Here are some metrics to consider for choosing the best keywords to target with your website.

Keyword Search Volume

It is very important to know which keywords get frequent searches through the major search engines or Search engine top positioning. There is no point in targeting a keyword that gets very few daily searches. You need keywords that will produce enough traffic to sustain your business. Of course you don’t want to just sustain your business – you want it to thrive and flourish.

Keyword Competitiveness

Unfortunately you can’t just target the highest volume keywords and automatically get great search engine top rankings for those keywords. Higher volume keywords are usually the most competitive within a niche. When a keyword is more competitive your website needs to be more relevant than all the other websites that are targeting that keyword. To make the search engines think that your website is more relevant for a particular keyword you need to wisely use that keyword throughout your website. More importantly, you need lots of quality websites to link to your website using that keyword as link anchor text.

Keyword Relevancy

When you start compiling a potential keyword list, you will notice that some keywords are highly relevant and some may only be mildly relevant. Obviously you will want to target the keywords that are most relevant to your website.

Summary

Do not take keyword research lightly. It is an extremely important part of marketing a website. Without the right keywords, you will not succeed. So take the time to do thorough keyword research before you start doing any website marketing.

You need to consider important keyword selection metrics: search volume, competitiveness and relevancy. Combine all of that research to choose the keywords that have the best balance of all three metrics. A keyword is only good if it can satisfy all your needs.