The onset of user generated media like social networking sites of Facebook, Twitter, Orkut, Flickr, Blogs, Reviews sites , Discussion Forums and several other online mediums have given much power in the hands of users to freely express their views about anything. The free expression here implies the positive as well as negative publicity. No doubt positive things being written about a company are advantageous but a slight remark in bad taste is enough to ruin its reputation. If it is popular brand it can badly affect its Brand Image.
Here comes the role of Online Reputation Management which monitors what is being said about the organization in online social media. In other words, it is the management of user generated content in online medium and involves a careful check on them. Since Brand Image is totally dependent upon what a consumer perceives or thinks about the company and its products or services, it is crucial for an organization to keep track on its consumers’ thinking and to keep it in its favour.
To maintain a positive image in the minds of users, an organization can regularly send out information of its products and services and any other important happening through Articles, Press Releases, Blog Posts, Videos along with asking its satisfied customers to write testimonials and reviews.
A company can also make use of Tools like Google Alerts, Brandseye, Trackur, MonitorThis, etc to know about its prevailing image or can hire the services of SEO professionals who can do this task effectively and efficiently.
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