The importance of keywords in Search Engine Optimization is not hidden from anybody and every webmaster tries to make efficient use of keywords or keyword phrases to achieve high search engine ranking. Since keywords hold a significant place in a website content, their proper use is also highly essential given that search engines neither accept the website with less keywords and even penalize the sites for excessive use, as you must have heard of keyword stuffing. Here comes the concept of Keyword Density which is a mathematical measure of number of keywords used in a web page and is also one of the factors in Search Engine Optimization.
What exactly is Keywords Density?
It is the percentage of Keywords or keyword phrases used to the rest of the content on a web page.
Formula:
Keyword Density = (No of times keywords are used ÷ Total number of words) × 100
To say for example, a web page has 400 words, and it has used a keyword for 8 times, then its keyword density would be 2%.
Best Keyword Density:
There are varied views as to which percentage of keyword density is best for a page; however it is generally agreed upon that Keyword density of 1-3 % is appropriate.
Keyword Density Tools:
Keyword Density tools are used to check the density for a keyword in a web page to find out whether is it is optimized for search engines. If not, required corrections can be done to make it search engine friendly.
There are many online tools like Keyword Density Checker to check keyword density.
Bing Local Listing for your business
With users becoming more demanding and searching for relevant information about products and services in their own area or locality, search engines have started localization in their search results and display results that well cater to the local need of the users. Like other major search engines Bing is high up with its Local Listing service to help its users find the relevant information in quick time.
Bing Local Business Listing is a boon for small businesses that can now list their local services with Bing Local Listing Center and get the traffic leading to sales. It gives them a chance to run their local business more efficiently by making them come across their real and potential customers. The process to get your business listed is easy, fast and involves no investment but is capable of reaping profitable results.
With Bing Local, you get the ownership of your listing wherein you can add, remove or edit the listing as per the requirement. The Listing will show the Business name, Address, Phone Number, Email ID, Description and Categories to make you reach the customers in your locality if they search for the information related to your business services. The business can also upload photos, videos or Customer reviews to lend credibility and thus attract the users.
Bing has also stuck a deal with Localeze, a local search marketing firm, for business content to make its listing service more competent. As the local business listing is getting much attention by the major search engines, Bing is doing its efforts to remain strong in the competition and yet provide a beneficial service to the businesses operating locally.
It may take several years to establish a strong Brand Image but just a few negative words can destroy it within a short time. Such is the threat that organizations are facing for their Brands in the online world today with the emergence of Consumer Generated Media (CGM) which include Blogs, Forums, Social networking sites, Review sites and other online means by way of which general public can express its views about a company, products or services, issues, etc.
Given that now consumers can voice their thoughts online it becomes imperative for an organization to keep an eye on what is being said about it. This need to monitor the online content has led companies to adopt Online Reputation Management (ORM).
Why ORM?
It is a known fact that people often collect information related to products and services online before making their decisions. They gather all relevant information to make an informed decision. So if search engines display positive information an organization can reap multiple benefits like high traffic and conversion rate. But even a small piece of negative content about the company or products can tarnish the Brand Image and do irreparable damages to its corporate image. Online Reputation Management thus comes in handy to safeguard the online reputation of the firm by managing the content on user generated online media.
ORM consists of:
- MONITORING of CGM, that is, Social networks like Orkut, Facebook, Twitter, Blogs, Discussion Forums, Review Sites, Social Bookmarking Sites
- THROUGH Tools of Google Alerts, BoardTracker, Brandseye, Trackur, MonitorThis along with other Blog Monitoring, Twitter monitoring & Link monitoring Tools
- TRACKING the negative websites and content &
- SUPPLYING the optimized content with latest and relevant information to keep consumers updated with the current happenings.
If an organization does the same and effectively make use of Online Reputation Management, it can definitely secure its Brand Image.
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