It may take several years to establish a strong Brand Image but just a few negative words can destroy it within a short time. Such is the threat that organizations are facing for their Brands in the online world today with the emergence of Consumer Generated Media (CGM) which include Blogs, Forums, Social networking sites, Review sites and other online means by way of which general public can express its views about a company, products or services, issues, etc.
Given that now consumers can voice their thoughts online it becomes imperative for an organization to keep an eye on what is being said about it. This need to monitor the online content has led companies to adopt Online Reputation Management (ORM).
Why ORM?
It is a known fact that people often collect information related to products and services online before making their decisions. They gather all relevant information to make an informed decision. So if search engines display positive information an organization can reap multiple benefits like high traffic and conversion rate. But even a small piece of negative content about the company or products can tarnish the Brand Image and do irreparable damages to its corporate image. Online Reputation Management thus comes in handy to safeguard the online reputation of the firm by managing the content on user generated online media.
ORM consists of:
- MONITORING of CGM, that is, Social networks like Orkut, Facebook, Twitter, Blogs, Discussion Forums, Review Sites, Social Bookmarking Sites
- THROUGH Tools of Google Alerts, BoardTracker, Brandseye, Trackur, MonitorThis along with other Blog Monitoring, Twitter monitoring & Link monitoring Tools
- TRACKING the negative websites and content &
- SUPPLYING the optimized content with latest and relevant information to keep consumers updated with the current happenings.
If an organization does the same and effectively make use of Online Reputation Management, it can definitely secure its Brand Image.
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