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Brand marketing has been established as a necessity since selling and marketing came into existence. Without any sort of brand marketing, products and services would not be able to sell. Since the advent of the internet being recognized as the information superhighway and how powerful a tool it is in almost anything, [...] A number of recent studies have shown that search engine marketing (SEM) budgets are increasing, but a new survey finds retailers in particular are using search engine optimization (SEO) in droves. The new figures from Internet Retailer, shows that while retailers have long been using search engine marketing (SEM), more are turning to search engine [...] In a cybercrime intelligence report (pdf) produced by Finjan Inc.’s Malicious Code Research Center, security researchers analyzed a cybercriminal network that tricks users into giving up their payment card numbers by inserting Web pages with SEO keywords into legitimate sites that redirect people to a Web page where “rogueware” is installed. Rogueware [...] |
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