When Should I Outsource My SEM Project?

Outsourcing search engine marketing (SEM) tasks could help companies on tight budgets gain access to top talent that might be difficult or impossible to bring in-house. That tip is from Search Engine Land’s Chris Sherman during Search Marketing Now’s “When to Outsource Your Search Engine Marketing: Making The Decision,” which provided the foundation for Thursday’s Webinar.

But spending money to outsource SEM may become more cost-effective because an agency can streamline functions and take less time for both search engine optimization (SEO) and pay-per-click (PPC) campaigns, Sherman says.

When it comes to SEO, it’s not just about the simple process of tweaking a few tags and repeating a few keywords. Planning out an effective SEO strategy takes into account many variables that search engines rely on. These might include linguistics, site design, usability, linking patterns and Web servers.

Marketers may want to consider targeting campaigns through a variety of options other than behavior, such as by demographics, time, region and device. Or they may want to consult an outside search agency to work within ad-quality guidelines when they are not completely clear.

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